Melody's Notes
How to Get More Clicks by Storytelling
Do you want to have blog posts and articles that get more clicks?
If your articles are not engaging, your ideal clients will leave your page and forget you exist!
Research has shown that people want to learn about new products and services by reading blogs with stories they can relate to and not from ads.
By retaining the services of a professional copywriter who will engage your audience, your client base will grow.
Read on to learn about the expertise a copywriter will use to deliver your message to your perfect client.
The Art of Writing Compelling Copy
People's attention spans are shorter than ever.
Using the skill of persuasive storytelling will cut through the noise and capture your audience's attention.
Every word, sentence and paragraph is exquisitely designed to entice your reader to graze hungrily through your post.
As their eyes scan down the page an emotional connection will form as the story unfolds.
Your sole purpose is to attract your prospect's attention and convert them into a new lead.
These simple features will guide your readers' eyes through your captivating message.
· Headlines
· Subtitles
· Punchy sentences
· Short Paragraphs
· Bullet points
· White space
A Copywriter Knows how to Speak the Language of Your Target Audience
The best copywriters become familiar with the persona of their target audience by performing a deep dive into how they think and speak.
- They know their pain points.
- They know their aspirations.
- They know their desires.
Compelling, story-driven articles will turn a reader into an engaged customer.
Keywords and SEO are an Important Part of Copywriting
But it's not just stuffing keywords throughout your content - It's seamlessly integrating them into a catchy title, first paragraph and meta-description.
A copywriter will build a balance between search engines while maintaining a natural, engaging flow to enhance readability while improving online visibility.
How Refined and Perfected Copy is Created
Copywriting is an ongoing learning process. Every day the copywriter learns new methods designed to captivate the reader.
A good writer will test different headlines, storytelling techniques, tone and CTAs to find ways to resonate with the chosen persona.
It’s vital to stay on top of trends, read articles and books and take courses.
A good copywriter never stops learning.
Engaged Readers Become Invested in the Story and Want More
Your reader will become part of the journey when the content includes related questions and encourages comments to enhance the conversation.
You will strengthen your brand when your audience feels heard.
Did you know every written word is an opportunity to make an impact?